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I understand the pressure and what's really at risk in a dispute

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I am a business executive Director with over 25 years’ senior management and C-suite experience in highly regulated industries. As part of the founding team that built a start-up into an international multi-million-pound business, I know first-hand the realities of growing a business through constant uncertainty, delivering results with limited resources, and establishing credibility in competitive markets.
 

I have extensive experience managing complex multi-stakeholder relationships and high-value projects involving hundreds of millions of pounds, working closely with governments, regulators, Members of Parliament, the House of Lords, and 10 Downing Street.
 

Trained in negotiation at Harvard and Cambridge Judge Business Schools, and a CEDR accredited international mediator, and with background in business psychology, I bring strategic perspective, commercial focus, and a calm approach to complex situations.

My work typically includes 

  •    Co-Founder and JV partner deadlocks
  •    Early-stage dispute resolution
  •    Dispute prevention
  •    Mediation
  •    Businesses involved in negotiations
  •    Training​

Qualifications, Memberships & Awards

  •    CEDR Accredited Mediator
  •    Cambridge Judge Business School (GMCA) 
  •    Harvard Business School (HBXO)
  •    Member of Civil Mediation Council 
  •    Member of International Nuclear Law Association
  •    Member of Chartered Insurance Institute 
  •    Top 10, Insurance Woman of the Year, 2025 
  •    Top 10, London Market Professional of the Year, 2025
  •    Highly Commended, MGA Professional of the Year, 2023
  •    Shortlisted, Elite Women 2023 / Insurance Business UK

Testimonials from those I've worked with

Negotiation prep

Thank you so much for your time and advice. It was very helpful and I feel more confident about facing the negotiation next week.

Training

Zemfira is a force of nature. She took us through board-level risk management and the art of negotiation with the kind of authority that comes from 25 years of operating at the highest levels of the nuclear and insurance sectors globally.

Mediation

Highly professional service. The clarity provided during the mediation of  our complex dispute helped to preserve our long-term strategic partnership.

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